Meiosis Ltd announces new C.E.O.

Meiosis, the UK based soft fruit variety promoter, licensing and protection
company has announced the appointment of Steve McVickers as their new
C.E.O..
Steve joins from Latin American berry and cherry producer Giddings Fruit, where
he was Global Chief Commercial Officer. At Meiosis, Steve will be responsible
for leadership of the three companies in the group: The Nuclear Stock
Association, Meiosis Limited and recently incorporated Terraplanta Limited, a
global technical investment company partnering with plant propagators around
the world.
During an extensive international fresh produce career, Steve served in
numerous commercial and management roles with Fresca Group (formally
M&W Mack) and was responsible for delivery of the UK’s largest greenhouse
project, Thanet Earth. Time living in Philadelphia resulted in the formation of
US based start-up marketeer Grower Services Inc. and subsequent roles back in
the UK including Managing Director at Capespan UK, the marketing arm for the
South African fruit producer and exporter.
Chris Woods, Chairman of Meiosis, commented on the appointment, “We are
delighted to have secured Steve for our leadership role. He joins us
with a wealth of experience in berry marketing across three important market
territories; UK & Europe, Asia and North America. We see the combination of
Steve’s skills dovetailing really well with the plant propagation experience in the
current Meiosis board and licencing specialisation in the Meiosis Technical
team. The promotion of breeders’ varieties is increasingly about offering a
complete supply proposition and Steve has an impressive track record for
commercial strategy and delivery, coupled with team organisation. We are all
looking forward to his leadership as we embark on our ambitious program for
development”.
Steve McVickers added “I’m very excited to be joining Meiosis Group. Variety
development in berries is at the forefront of defining the category’s
development and Meiosis has an enviable portfolio of breeding partners and
varieties with some really exciting new selections at advanced stage and set for
imminent release. I have been fortunate to work with leading retailers and
supply chains in many countries around the world and I am looking forward to
adding this commercial experience to the skills for which Meiosis is already well
known”.
For more information contact:
Myriam Mannering: myriam.mannering@meiosis.co.uk